JGaitán Consulting supports Mexican companies while creating or improving their commercial strategy, specifically with the analysis, design and execution of the following elements of said strategy:

Market Postioning

Current and target market

Current positioning analysis

New positioning strategy

Differentiation

Differentiation attributes

Differentiation strategy – B4B

Sales Channels

Sales channels strategy

Sales channels search and selection

Sales Force

Current sales force analysis

Sales force strategy

Price

Price – market analysis

Pricing strategy

List price and discount structure

Customer Service

Current situation analysis

Customer Service strategy and processes

Customer Service metrics